Home
Overview
Sponsors
Chapters
Volume Archives
Friday, July 30, 2010
Visit our Bookstore.

Contributor

The Intelligent Contact Center: Using Predictive Analytics to Generate Growth
By Christopher Checco, Customer Chemistry
Britton Manasco, Manasco Marketing Partners
David Rook, Customer Chemistry

Three customer communications experts discuss analytics for identifying and developing mission-critical customer contact strategies.
ALSO SEE:
Think Your Customers Are Loyal? Think Again
The Power to Know

Marketo: SophisticatedYet Easy B-to-B Marketing Software
Marketo’s on-demand products are easy to buy because they don’t require complex implementation or up-front fees, easy to own because they don’t require IT support, and easy to use without specialized technical skills or significant training.

ALSO SEE:
Marketo: SophisticatedYet Easy B-to-B Marketing Software


KEY WHITE PAPERS

ANALYST OUTLOOK

Good Supply Chains Need CRM
Ann Grackin, Chainlink Research


FEATURED SOLUTION
Leading Provider of Enterprise Marketing Management Solutions   Unica® Corporation (NASDAQ:UNCA) is a leading global provider of enterprise marketing management (EMM) software.

CONSULTANT'S CORNER

How Retailers Compete on Analytics to Achieve High Performance
Analytics - the extensive use of statistical and quantitative analysis, explanatory and predictive models and fact-based management to drive decisions and actions - is separating America''s major retailers from the rest of the pack.


SPECIAL INTERVIEW

INTERVIEW: Scott Taylor
Scott Taylor, Nuance


CASE STUDY

Coke's New Marketing Platform Bubbles to the Surface
Two and a half years ago, a team of marketing executives met in their downtown Atlanta headquarters to chart the future of their brand in the uncertain frontier of interactive marketing. What makes the story unusual is that the brand is one of the most recognized trademarks in the world, with a market value of nearly $100 billion. Even more remarkable is the nature of the online initiatives that were set into motion and are only now starting to come to fruition.


SOLUTION PROFILE
Driving High-Performance CRM With Enterprise Information Management   Data is the Achilles’ heel of customer relationship management initiatives, but EIM offers to cleanse, enhance and consolidate data – and provide a distinct competitive advantage.

VIEW POINT

Companies are struggling with getting CRM used by the salesforce, but perhaps salespeople aren’t the problem. A process for adoption by sales leadership is offered.
Transitioning From SFA to CRM


HOT TOPICS

Customer Experience Issues involving the acquisition and retention of customers and the value of each customer.
Customer and eBusiness Intelligence The collection of processes that govern the creation, dissemination, and utilization of knowledge and data. The ability to view your customers from all "sides."
Innovative Tools and Processes Up-and-coming technologies that will enable the effectiveness and operations of the CRM industry; items include sensors, RFID, and wireless applications.


BLAST FROM THE PAST

Barclays Reaps 50% Time savings with iD Solutions
Barclays has been a leading player in the banking industry for almost 300 years. However, like many other financial institutions, Barclays was faced with a dilemma: how to maintain a personal approach and yet ensure that all their branch communications were of a consistent quality and content.
The CRM ProjectVolume 4, 12/8/2003

Search
Search All MRI

Infor CRM Epiphany allows companies to take better advantage of inbound marketing opportunities, conduct smarter outbound marketing campaigns and increase the effectiveness of sales and service operations, while improving the entire process of managing customer relationships at the lowest total cost of ownership.


SAP is the world's leading provider of business software - from distinct solutions addressing the needs of small businesses to enterprise-scale suite applications for global organizations.

Sterling Commerce, a subsidiary of AT&T Inc., helps 80 percent of the FORTUNE® 500 thrive in a global economy by solving complex business process challenges.

Marketo provides sophisticated yet easy marketing software that helps B to B marketing professionals drive revenue and improve accountability.

RightNow provides a strategic solution to drive superior customer experiences while dramatically reducing costs.

SAS is the leader in BI and analytical software and services, including integrated customer intelligence solutions built on a comprehensive enterprise intelligence platform.

Hoover’s is your premier source of business information. Providing comprehensive, up-to-date information about industries, companies and the people who lead them.
Copyright © 2008 Montgomery Research Inc. All Rights Reserved
55 New Montgomery Street, Suite 216, San Francisco CA 94104 415.397.2400
info@mriresearch.com | Disclaimer | Web Terms & Conditions | Privacy Policy