The Intelligent Contact Center: Using Predictive Analytics to Generate Growth By Christopher Checco, Customer Chemistry Britton Manasco, Manasco Marketing Partners David Rook, Customer Chemistry Three customer communications experts discuss analytics for identifying and developing mission-critical customer contact strategies.
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Marketo: SophisticatedYet Easy B-to-B Marketing Software Marketo’s on-demand products are easy to buy because they don’t require complex implementation or up-front fees, easy to own because they don’t require IT support, and easy to use without specialized technical skills or significant training.

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Marketo: SophisticatedYet Easy B-to-B Marketing Software

Good Supply Chains Need CRM
Ann Grackin, Chainlink Research

Leading Provider of Enterprise Marketing Management Solutions   Unica® Corporation (NASDAQ:UNCA) is a leading global provider of enterprise marketing management (EMM) software.

How Retailers Compete on Analytics to Achieve High Performance
Analytics - the extensive use of statistical and quantitative analysis, explanatory and predictive models and fact-based management to drive decisions and actions - is separating America''s major retailers from the rest of the pack.

INTERVIEW: Scott Taylor
Scott Taylor, Nuance

Coke's New Marketing Platform Bubbles to the Surface
Two and a half years ago, a team of marketing executives met in their downtown Atlanta headquarters to chart the future of their brand in the uncertain frontier of interactive marketing. What makes the story unusual is that the brand is one of the most recognized trademarks in the world, with a market value of nearly $100 billion. Even more remarkable is the nature of the online initiatives that were set into motion and are only now starting to come to fruition.

Driving High-Performance CRM With Enterprise Information Management   Data is the Achilles’ heel of customer relationship management initiatives, but EIM offers to cleanse, enhance and consolidate data – and provide a distinct competitive advantage.

Companies are struggling with getting CRM used by the salesforce, but perhaps salespeople aren’t the problem. A process for adoption by sales leadership is offered.
Transitioning From SFA to CRM

Customer Experience Issues involving the acquisition and retention of customers and the value of each customer.
Customer and eBusiness Intelligence The collection of processes that govern the creation, dissemination, and utilization of knowledge and data. The ability to view your customers from all "sides."
Innovative Tools and Processes Up-and-coming technologies that will enable the effectiveness and operations of the CRM industry; items include sensors, RFID, and wireless applications.

Barclays Reaps 50% Time savings with iD Solutions
Barclays has been a leading player in the banking industry for almost 300 years. However, like many other financial institutions, Barclays was faced with a dilemma: how to maintain a personal approach and yet ensure that all their branch communications were of a consistent quality and content.
The CRM ProjectVolume 4, 12/8/2003