
 |
The Power to Know In a business climate that punishes the inefficient
and slow-moving, enterprises need agile strategies,
clear-sighted decision making and the ability
to focus scarce resources on the activities most
likely to drive success. |
ALSO SEE:
The Power to Know


Good Supply Chains Need CRM
Ann Grackin, Chainlink Research


Think Your Customers Are Loyal? Think Again
It is critical to understand the multitude of variations of customer loyalty if a company is to win customers,
increase market share and achieve high performance.

INTERVIEW: Paul Pellman
Paul Pellman, Hoover's, Inc.

CASE STUDY: O.C. Tanner
O.C. Tanner was looking for a smart, flexible CRM solution that would support the way they want to serve their customers and run their business. They needed to give field sales and customer services personnel the tools to better understand their customers and be more productive.

 |
True Customer Insights. True CRM Profitability.
Too often, even the best CRM solutions don’t
have the ability to carry customer relationships
through to the most profitable, or even the final
sale. As a result companies often miss out on the
full revenue and profit potential of their customer
interactions. |

Companies are struggling with getting CRM used by the salesforce, but perhaps salespeople
aren’t the problem. A process for adoption by sales leadership is offered.
Transitioning From SFA to CRM

Customer Experience
Issues involving the acquisition and retention of customers and the value of each customer.
Customer and eBusiness Intelligence
The collection of processes that govern the creation, dissemination, and utilization of knowledge and data. The ability to view your customers from all "sides."
Innovative Tools and Processes
Up-and-coming technologies that will enable the effectiveness and operations of the CRM industry; items include sensors, RFID, and wireless applications.

A Look at the Impact of Customer Feelings on Technology
From the beginning of the computer revolution, what has been missing is a focus on the customer’s need to interact with other people during commerce.
The CRM ProjectVolume 4, 12/8/2003
|