A Systematic Approach Is Critical for Demand Development Success CRM Project Volume 7, June 29, 2007
Bulldog Solutions’ 5Ms framework helps business-to-business marketers achieve sustainable, measurable results designed to meet specific sales and marketing goals.

 Are They Hot or Not? CRM Project Volume 7, June 29, 2007
A guide to aligning sales and marketing by implementing lead scoring.

 Blind Date to White Wedding: Best Practices in Lead Nurturing CRM Project Volume 7, June 29, 2007
No one enjoys blind dates. Whether you’re introduced by friends, the Internet, or your neighborhood matchmaker, it’s nerve-wracking to meet for the first time.

 Enable the Customer-Centric Enterprise CRM Project Volume 7, June 29, 2007
With the most comprehensive and flexible customer relationship management (CRM) offering on the market today, SAP is setting a new standard for the way companies interact with their customers and partners.
Michael de la Cruz, SAP AG

 How Marketers can Earn a Seat at the Revenue Table CRM Project Volume 7, June 29, 2007
B2B companies need an integrated revenue pipeline, but before that's possible marketers need a seat at the revenue table. Here's how they can earn it.

 INTERVIEW: William Schnabel CRM Project Volume 7, June 29, 2007
Vtrenz's William Schnabel discusses the evolving role of marketing automation within CRM to provide better lead management and optimization, resulting in higher-quality sales opportunities and ultimately, wins.
William Schnabel, Vtrenz

 Laying the Foundation for Long-Term CRM Value CRM Project Volume 7, June 29, 2007
Following best practices and partnering with deployment experts who can provide valuable insight and guidance are sure steps on the road to CRM success.
Anthone Withers, Avanade

 Marketo: SophisticatedYet Easy B-to-B Marketing Software CRM Project Volume 7, June 29, 2007
Marketo’s on-demand products are easy to buy because they don’t require complex implementation or up-front fees, easy to own because they don’t require IT support, and easy to use without specialized technical skills or significant training.

 Three Strikes and You’re Out CRM Project Volume 7, June 29, 2007
Why Marketing Automation Failed the First time, and Why This Time is Different

 Q&A with Bulldog Solutions President Todd Davison: Making Webinars Pay Enormous Dividends CRM Project Volume 6, March 02, 2006
It's easy to see why Webinars are growing in popularity: They are relatively low-cost, efficient and highly measurable tools for lead generation. Our unique multi-step process leverages best-in-breed electronic communications, data analysis and CRM integration to help our clients use Webinars to increase reach and shorten sales cycles, boosting top-line revenues and maximizing marketing return on investment.
Todd Davison, Bulldog Solutions

 Q&A with Brian Gramer: Marketing Automation Software Allows Companies to Manage, Design, Automate and Analyze Integrated Marketing Campaigns CRM Project Volume 6, March 02, 2006
Marketing automation software allows you to perform both campaign management and execution. It helps marketing executives plan, create, manage, execute, automate, track and analyze their entire marketing portfolio from one central business system. Unlike email-only point solutions or CRM solutions, best-of-breed, on-demand marketing automation allows you to manage and execute multichannel permission-based marketing campaigns, both online and offline.
Brian Gramer, Vtrenz

 Rules-Based Marketing CRM Project Volume 6, March 02, 2006
For years, small- to medium-sized organizations have envied the powerful, integrated marketing campaigns conducted by their big-company counterparts. But with today’s new technologies, big budgets, big databases and big marketing departments are no longer the only keys to marketing success.
Brian Gramer, Vtrenz

 Squeezing Revenue From Tired Old Sales Leads CRM Project Volume 6, March 02, 2006
Few C-level executives today are happy with the return on their marketing campaign investments. Yet each quarter these same unhappy executives continue to pour billions more dollars collectively into the same lead-generation campaigns and produce the same mediocre ROI.
Clark Dong, Market2Lead

 On-Demand Everything CRM Project Volume 6, March 02, 2006
From movies “on demand” to applications “on demand,” businesses in nearly all industries are focused on providing more personalized experiences for their clients both external and internal to their systems.
Danny Kolke, Etelos, Inc.

 Customer Focus Meets Business Agility: The Business Case for SOA CRM Project Volume 6, March 02, 2006
Over the past several months, the buzz surrounding service-oriented architecture (SOA) has grown to an audible hum. Yet despite the attention, SOA causes many non- IT folks to scratch their heads rather than nod them. More importantly, SOA has yet to answer some tough questions: What is its value to the business? Why should a CEO sit down with the CIO to make SOA a core part of the enterprise? Why should CMOs care about SOA? The answers are tied to two “must haves” for survival in today’s business arena: improved agility and deeper customer focus.

 Getting and Keeping Competitive Advantage CRM Project Volume 6, March 02, 2006
Do you know what your most important asset is doing right now? We’re talking about your workforce: the people that deploy your capital, translate your objectives into strategies and strategies into execution, and serve your customers to generate value. Would it surprise you to learn that well over half of the typical workforce does not know how their employer makes money or what its key goals are? And, that about half of most incentive compensation dollars paid out are wasted? How can an enterprise acquire and sustain competitive advantage if less than half the workforce is aligned to its objectives? Of course the answer is, it can’t.
Peter Djokovich, Strategix Performance, Inc.

 California State University, Northridge, Project Management CRM Project Volume 5, October 06, 2004
The Systems and Technology group at California State University, Northridge did not have an easy way to share project data across multiple teams. It took too much time to gather the status of projects and manage issues between the projects. The team was searching for a way to do this without buying, learning and maintaining complex software, especially as budgets had been cut, but the work still had to be done.

 California State University, Northridge: Customer Support Help Desk CRM Project Volume 5, October 06, 2004
The Administration and Finance Systems and Technology group at California State University, Northridge required a strong trouble-ticket management system which would work with their email. The existing system worked thru a shared email system, the problem was sometimes trouble tickets were lost due to no automated management. It was also difficult to determine how long a resolution would take.

 Climb For Yosemite - Marketing Automation CRM Project Volume 5, October 06, 2004
Climb for Yosemite is one of the largest non-profit groups who support Yosemite National Park, California. The group’s goal is to support safety/rescue services, hiking, climbing and trail maintenance in Yosemite.

 EtomicMail - Sales Force Automation CRM Project Volume 5, October 06, 2004
EtomicMail is an international leader of hosted virus and spam protection to corporations. EtomicMail’s services act as the ultimate gatekeeper to protect organizations critical IT messaging infrastructure. Their business has experienced an “explosion” in demand for their service.

 International AutoSource, Inc. - Sales Force Automation CRM Project Volume 5, October 06, 2004
International AutoSource, Inc. (www.intlauto.com) is a global leader in international auto leasing and sales worldwide. As executives relocate to regions around the world, International AutoSource, provides their new auto in their new location.

 LOGI, Inc. - Sales Force Automation CRM Project Volume 5, October 06, 2004
LOGI, Inc. is a financial services firm based in New York and a leader in institutional investment products. LOGI builds relationships through individual communication to assure long term relationships. LOGI’s business is exploding, managing relationships are key to future growth.

 Lowering Business Process Outsourcing Risk And Cost CRM Project Volume 5, October 06, 2004
Access infrastructure software provides a solid foundation for outsourcing business processes by giving remote service providers secure, cost-effective access to managed applications and data.
David A. G. Jones, Citrix Systems Inc.

 Make Every Customer Interaction Count CRM Project Volume 5, October 06, 2004
Epiphany increases profitability at the largest consumer-oriented companies with CRM solutions that make every customer interaction intelligent.

 NetSuite. One System. No Limits. CRM Project Volume 5, October 06, 2004
With a single, integrated system for CRM, ERP and e-commerce, NetSuite automates key business processes across all departments, including marketing, sales, service, finance, order fulfillment, procurement and employee management.

 One CRM Solution Ties It All Together CRM Project Volume 5, October 06, 2004
With 12 million users, 79,800 installations, 1,500 partners and 25 industry solutions, SAP is the recognized leader in providing collaborative business solutions for all types of industries and for every major market.

 CRM: The Key to Superior Business Performance CRM Project Volume 4, December 08, 2003
In the past two years, true growth in any industry has been hard to find. The tough economic conditions of the most recent recession have challenged even the best companies to find innovative ways to improve business performance.
John G. Freeland, Accenture