Analytic Technologies

 BPM

 Branding
The focus, control, and direction of research, production, and marketing, all of which contribute to the successful launch of a new brand.

 Contact Centers
Central customer response center, coordinated by people, telephones, and computer networks. The issues that affect these employees and systems.

 CRM and CIS

 Customer Experience
Issues involving the acquisition and retention of customers and the value of each customer.

 Customer and eBusiness Intelligence
The collection of processes that govern the creation, dissemination, and utilization of knowledge and data. The ability to view your customers from all "sides."

 Customer Loyalty

 Data Management
A collection of software programs and processes for maintaining, managing, and utilizing a collection of records.

 Digital Publishing and Print On Demand

 Hosted Solutions

 Infrastructure
The tools – both back-office and front-office – that enable the integration of all systems, applications, partners, suppliers, and customers. This topic includes technologies such as ERP and SCM.

 Innovative Tools and Processes
Up-and-coming technologies that will enable the effectiveness and operations of the CRM industry; items include sensors, RFID, and wireless applications.

 Marketing

 Targeted Communications

 Sales Performance
Key analytical processes used in predicting product/material demand in the supply chain. The place where supply and demand converge.

 Segmentation

 Strategic Planning