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The
Teradata Center
for Customer Relationship Management at Duke University is established
through a dynamic partnership between Fuqua and the Teradata Division
of NCR. By leveraging the intellectual resources of a leading academic
institution and industry expertise, it merges theory and practical
business experience to generate thought-leadership in the CRM space.
The Center funds CRM research globally, produces case studies for
the classroom, and academic working papers, develops curricula, and
provides data sets for use by other researchers.
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Purdue
University Krannert School of Management, Executive Program
The Krannert Graduate School of Management is proud of its highly
ranked graduate and undergraduate management and economics programs.
With its long history of excellence in the management of technology,
it are positioned to be the pacesetter in educating the business leaders
of the 21st Century.
- Kellogg
School of Management, Northwestern University
For more than 50 years, the Kellogg School of Management's non-degreed
Executive Education Programs have aided middle to senior-level executives
raise their management skills to the next level.
- Haas
School of Business Executive Program, University of California, Berkeley
Acting as a knowledge resource, we help individuals, teams, and especially
entire organizations achieve their business objectives. Our thinking
is as creative as it is practical.
- University
of California, Irvine – Graduate School of Management
The UC Irvine Graduate School of Management has quickly moved into the
top ranks of business schools worldwide by offering an M.B.A. program
with a sharp focus on leadership for the networked economy. Leading
companies come to UCI to recruit business leadership for the future.
- Johnson
Graduate School of Management, Cornell University
For the strategic skills and visionary thinking that allow you to master
the forces of change, look no further than Cornell's Johnson Graduate
School of Management.
- Marketing
Science Institute
MSI is a not-for-profit institute established in 1961 as a bridge between
business and academia. Its mission is to initiate, support, and disseminate
leading-edge studies by academic scholars that address research issues
specified by member companies.
- Peter
F. Drucker Graduate School of Management, Claremont University
The Peter F. Drucker Graduate School of Management offers a unique array
of graduate programs. Peter Drucker's respect for the values of education,
personal responsibility, and business' accountability to society are
deeply embedded in the philosophy of the school.
- Center
for Customer Driven Quality, Purdue University
The Center for Customer Driven Quality (CCDQ) is internationally recognized
as the premier research and education organization for behavior in customer
access and access channel management issues. Our commitment is to provide
issue-focused research and education to our corporate partners.
White
Papers and Scholarly Publications
- Harvard
Business Review
Harvard Business School Publishing is committed to seeking out, nurturing,
and publishing those significant ideas that will have an impact on business
for a decade or more. We strive to be the publisher of choice for authors
and content experts with important management ideas and a desire to
improve the practice of management worldwide.
- Harvard
School of Business Case Studies and Teaching Materials
The case method forms the basis of learning at Harvard Business School.
It is a method designed to provide an "immersion" experience,
challenging students by bringing them as close as possible to the business
situations of the real world. Harvard Business School Publishing makes
these cases and related materials available to improve and enhance business
education around the world.
- MIT
Sloan Management Review
Sloan Management Review is a business journal that bridges the gap between
management research and practice, evaluating and reporting on new research
to help readers identify and understand significant trends in management.
A peer-reviewed quarterly, the journal covers all management disciplines,
although its particular emphasis is on corporate strategy, leadership,
and management of technology and innovation.
- Drucker
Foundation Publications
The Drucker Foundation's special expertise and role is to serve as a
broker of intellectual capital, bringing together the finest thought
leaders, consultants, authors, and social philosophers in the world
with the leaders of social sector voluntary organizations. By providing
intellectual resources to leaders in the business, government, and social
sectors, and by fostering partnerships across these sectors, the Drucker
Foundation works to strengthen the social sectors of America and of
nations around the globe.
- Papers
and Articles by Mohanbir Sawhney
Professor of Electronic Commerce and Technology at the Kellogg Graduate
School of Management, Northwestern University
Research
Firms and Reports
Trade
Publications, Periodicals, and Associations
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CRM
Daily
CRMDaily.com features original news and analysis from our respected
team of writers and editors, as well as a real-time headline news
service that's updated 24-hours a day, in multiple languages. So you
can always find current news and information on the products, technologies,
and issues of critical importance to your e-business venture.
- OEMRC
- Email Marketing Resource
Visit the Opt-in Email Marketing Resource Center for tips on using email
marketing to increase your sales and build relationships with your subscribers.
Includes information on the fight against spam and a monthly email newsletter.
- Customer
Relationship Management Association Canada
Canada's non-profit association for the dissemination of credible and
unbiased knowledge about enterprise customer relationship management.
- The
American Council on Consumer Interests
ACCI is the leading membership organization for academics and other
professionals involved in consumer and family economics. The mission
of ACCI is to provide a forum for the exchange of information about
consumer issues and family economics to improve the well-being of individuals,
households, and families.
- Customer
Interface Magazine
The ICCM Journal of Management & Technology Strategies for Customer
Contact Professionals. Customer Interface is a business management resource
for senior and mid-level decision-makers who are responsible for call
centers, customer contact, and CRM initiatives. Customer Interface
is the "must read" monthly publication for call center managers,
supervisors, and corporate executives
- CRMGuru.com
CRMGuru.com serves the world's largest CRM community with independent
editorial
- Direct
Marketing Association
The DMA is the largest trade association for businesses interested in
direct, database, and interactive global marketing. Founded in 1917,
its members include catalog companies, direct mailers, teleservices
firms, Internet marketers, and other at-distance marketers from every
consumer and business-to-business segment, as well as companies that
provide supplies and services to marketers.
- BtoB
Magazine
BtoBonline.com is the site for Marketing Strategists. In addition to
delivering the most up-to-date news, the site also provides articles
and features from BtoB Magazine, as well as research and links to other
resources. Users visit BtoBonline.com for the latest news and information
about the B2B world.
- American
Demographics
The monthly magazine for marketing and media executives and business
strategists who rely on credible, accurate information on emerging consumer
trends. Every issue provides definitive analysis of trends, issues and
events that are shaping – and reshaping – consumer markets.There
are detailed insights into spending, growth, and demographics in key
consumer market segments.
Research
Links and Tools
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PGREENBLOG
BLOG: www.the56group.typepad.com.
Paul Greenberg is the president of The 56 Group, LLC, a CRM strategic
consulting firm in Manassas, Va. He is the author of CRM at the Speed
of Light: Essential Customer Strategies for the 21st Century; 3rd
Edition, 2004.
Industry
and Sponsored Events
Industry
News
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