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Think Your Customers Are Loyal? Think Again
(6/29/2007) CRM Project Volume 7
By Woody Driggs, Accenture
Steven S. Ramsey, Accenture
Paul F. Nunes, Accenture
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It is critical to understand the multitude of variations of customer loyalty if a company is to win customers, increase market share and achieve high performance.

Through their market focus and position, high performers achieve a kind of strategic decisionmaking capability that enables them to compete in the best markets and maximize growth opportunities,

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