Proven to Deliver Customer Intelligence for Marketing, Sales and Service

In a business climate that punishes the inefficient and slow-moving, enterprises need agile strategies, clear-sighted decision making and the ability to focus scarce resources on the activities most likely to drive success. SAS helps you achieve all these goals, with integrated software and services that enable you to navigate today’s challenges and capitalize on tomorrow’s opportunities.

SAS Customer Intelligence Solutions deliver the vital intelligence needed for successful marketing, sales and service organizations – a full suite of capabilities for comprehensive, analytically driven, closed-loop processes.

Smarter Decisions With Analytics

Every interaction with a customer represents an opportunity to get data that leads to deeper customer insight. SAS helps companies excel in managing that data and transforming it into actionable intelligence.

Manage quality customer data. SAS integrates data from multiple sources, and cleanses and prepares the data to create a comprehensive view of the customer.

Create customer insight. SAS predictive analytics provide the knowledge and insight to completely understand your customers.

Profile and segment customers. SAS develops customer profiles and segments based on customers’ historical behavior, profitability and future potential – the foundation for taking customer-centric action.

Improve the Customer Experience at Every Touch Point

Customers expect to receive a consistent experience across every touch point, and the sense that the company knows them. To accomplish this, a company must:

• Develop and optimize segment strategies. Using customer insights and segments developed by SAS, now you can determine how much time, effort and resources to put into selling or marketing to each customer segment. With SAS you can mathematically optimize revenue, profit, price, channel capacity, budget and other factors for maximum value.
• Engage effectively with customers. With SAS, campaigns and programs implemented across channels will be effective, consistent and timely. You’ll be targeting the right customers with the right offers, while prudently avoiding spending on unprofitable prospects. Campaign optimization maximizes ROI from every communication. Eventdetection technologies alert you to appropriate contact opportunities.

Improve Organizational Performance

SAS provides the widest range of business intelligence offerings designed to help you make smarter decisions faster.

Measure and report on all aspects of the operation, align activities to strategies and goals and improve the performance and accountability of marketing, sales and service.

Optimize investment across direct and indirect marketing. SAS enables businesses to continuously monitor, predict and optimize their mass marketing, pricing, promotion and other activities.

Continuously learn and improve through a closed-loop system – leading to a knowledge-based relationship with your customers that will differentiate you from your competitors.

SAS Customer Intelligence Solutions

Only SAS provides a fully integrated intelligence platform that can support all facets of analytically driven marketing, sales and service:

SAS Marketing Automation is the most comprehensive campaign management solution available. It provides everything needed to turn disparate, disorganized customer data into profitable marketing campaigns.

SAS Marketing Optimization applies sophisticated mathematical approaches through an easy-touse interface to optimize marketing campaign ROI, given limited budgets, channel capacities and other organizational constraints.

SAS Customer Analytics provide a wide array of products for understanding and anticipating customer needs and turning those insights into action. Capabilities include customer data mining, forecasting, and scoring customers for risk and creditworthiness.

SAS Digital Marketing delivers a permission- based digital marketing solution that provides large-scale multimedia messaging capabilities –including email, SMS, MMS and WAP – within single- or multichannel marketing campaigns. SAS Interaction Management uses patented behavior-tracking and event-detection technologies to identify the best opportunities to communicate with and sell to your customers.

SAS Web Analytics lets you learn exactly how individuals navigate your website, whether they are buying and whether they are likely to come back.

SAS MRM solutions help clarify the business value of such marketing investments as advertising, promotions, incentives, direct mail, events and the Web. Advanced capabilities include marketing simulations, guided analysis and media-mix analysis.

SAS Profitability Management enables organizations to effectively manage and treat customers based on their level of profitability.

SAS Service Parts Optimization calculates optimized inventory and order quantities for parts distribution systems, so you can maintain adequate stock levels, maximize response times and improve customer satisfaction.

SAS Service Operations Optimization helps you analyze a wide variety of service operational data and identify the root cause of inefficient internal processes. Key features include: contact center optimization, financial analysis and service provider performance rankings and forecasts.

SAS Warranty Analysis integrates warranty data with key customer, product, manufacturing and geographic information, enabling informed, timely decisions and reduced warranty costs.

SAS for Marketing Performance Management helps you align everybody toward overall business strategy, so you can quantify and improve the way marketing activities are driving enterprise-level success.

Unified Enterprisewide Platform

SAS Customer Intelligence is built on a unified enterprise platform (see Figure 1) that provides the foundation for enhanced marketing, sales and service, and a broad range of functions across the entire organization:

• The SAS® Enterprise Intelligence Platform provides a core set of tools for integrating, managing and analyzing data, and then deploying information across the enterprise. This platform provides the unique ability to manage the complete intelligence-creation process within one integrated environment.
• SAS® Intelligence Solutions solve business issues unique to key lines of business and functions, such as marketing, sales, service, finance, IT, risk and compliance, human resources and procurement. These packaged applications include data management, storage, analytics and reporting targeted to that specific functional area.
• SAS® Industry Solutions generate intelligence specific to such various industries as banking, healthcare, retail, government, education, telecommunications, publishing, life sciences, etc. With extensive domain expertise, data models, relevant KPIs, reporting templates and best practices built into these solutions, you can address critical business issues confidently and quickly, at far lower cost than custom-built alternatives.

The integrated SAS platform provides big-picture perspective and up-to-the-minute insights – for effective answers to the never-ending question: “What do we do next?”

The answer might be a personalized contact campaign, an optimized direct mail program, a mutually attractive pricing package, an eventtriggered sales call or a proactive service action. Whatever the question being asked, the answer has been framed on the broadest possible array of cross-departmental data, derived by robust analytics and coupled with continuous learning from the outcomes of previous actions.

SAS, the Leader in Business Intelligence

SAS solutions are used at 42,000 sites in 112 countries – including 96 of the top 100 FORTUNE Global 500® companies – to develop more profitable relationships with customers and suppliers; to enable better decisions; and to move forward with confidence and clarity. Nearly 10,000 SAS employees – in more than 50 countries and 400 SAS offices – provide local support for global implementations.

With consistent revenue growth every year since our founding in 1976, SAS is a stable business partner and has annually reinvested close to 25 percent of revenues in R&D – twice the industry average – to continually improve products. This commitment to innovation is one reason why 98 percent of SAS customers renew their software licenses every year.

To find out more about SAS solutions for customer intelligence and performance management, visit www.sas.com.