CRM: A Change for the Better?
(12/8/2003) CRM Project Volume 4
By Gerhard Friedrich, Friedrich Associates
|
|
|
|
Having a compelling vision and strategy that employees can rally around is effective in building momentum for organizational change.
All that is known about technology-driven change has been written about extensively, but not well understood or practiced. Early indications about CRM implementation suggest that its mediocre results and failures could be tracked along the same path as the last disappointing technology wave: ERP. And similar to ERP, more than 60 percent of those disappointments are due to poor planning and lack of attention to organizational change management. So how do you work toward CRM progress rather than just change? Go back to basics with a few important twists.
Please log in below to access the full text of this paper. If you are not currently an online member or subscriber, SIGN UP NOW!.
|
|
|
|
