Aprimo is the global leader in delivering software that translates the value of the brand into value for the enterprise. Aprimo provides an enterprise marketing management (EMM) product to leading marketing organizations around the world. Aprimo’s software is built on its visionary Enterprise Marketing Backbone™, which uses a services-oriented architecture (SOA) that eliminates marketing as an island of automation.

Aprimo addresses the challenges and opportunities of the CMO – alignment with the business, accountability for investments, multichannel marketing, differentiating against competitors, managing a brand and maximizing the lifetime value of the customer base. Aprimo’s empowering technology maximizes shareholder value and secures the place of marketing in the boardroom.

First to Market

Aprimo Enterprise is the first commercial software application that delivers an end-to-end solution for enterprise marketing management. It automates marketing processes and dramatically improves the productivity of its customers’ marketing organizations. It delivers functionality that lets you be the first to market with new strategies and programs that you once imagined, but lacked the tools to deliver. Aprimo Enterprise is truly multichannel. If print media is your channel to prospects, it automates the end-to-end production process. If direct is your channel of choice, then Campaign Manager provides a world-class campaign management application. And when all of your channels must work together to deliver an end result, Aprimo Enterprise can coordinate your calendar, work flow and content required to get the best possible results.

First to Value

Aprimo Enterprise enables you to automate and streamline your marketing processes so that you can attack opportunities before your competition does. Leading marketing organizations have used Aprimo Enterprise to cut more than onethird of the time required to complete core marketing processes. These efficiency gains have allowed more effective deployment of tens of millions in marketing spend – spend that now pays, not drains. Users of Aprimo Enterprise have demonstrated an impressive track record of building measurable value. More than 200 companies in diverse industries such as financial services, life sciences, technology, retail, energy, manufacturing and consumer packaged goods have all implemented Aprimo Enterprise. Many of these companies have extended these investments to include additional software as their early investments proved the value of EMM technology from Aprimo.

What Sets Aprimo Enterprise Apart

Starting with its revolutionary Enterprise Marketing Backbone™ and finishing with a full set of role-based marketing applications, Aprimo Enterprise is the world’s leading EMM software. Our product’s success is rooted in our customer success. Over 200 of the world’s leading marketing organizations have deployed Aprimo Enterprise.

• Marketing is core – Aprimo Enterprise is purpose-built to meet the needs of today’s marketing organizations. The entire application is built around the special needs and requirements of marketing. You don’t have to live with the compromise of being a feature in a larger suite.
• Everyone is empowered – Aprimo Enterprise takes an inclusive view: Take a brand and marketing strategy and energize the entire marketing department. Using role-based functionality, Aprimo Enterprise delivers the perfect combination of functionality and data to each user.
• Marketing in our DNA – Since the first release of Aprimo Enterprise in 1998, the vision for the product was centered around EMM. Our customers have refined the data model, the user interface and functionality to put us at the forefront of marketing technology.
• Component design – Aprimo Enterprise consists of one application that performs the full EMM vision. Within this application, components can be turned on and off according to your specific needs. You can start with one piece and grow to the full EMM solution over time.
• Open architecture – Marketers cannot work within an “island of automation” and be effective. Our Enterprise Marketing Backbone™ utilizes SOA to bridge this gap by connecting the world of marketing to core enterprise systems. This technology future-proofs your investment by adhering to standards that have been endorsed by all of the world’s leading technology providers.

Key Features of Aprimo Enterprise

Unlike many enterprise suites that have been put together like Tinkertoys® with conflicting architectures and multiple technologies, Aprimo Enterprise has been built with one core development team and road map. The EMM vision was central to the original ideas defined nearly 10 years ago. Key features for the product suite include:

• Configurability to your business – Marketers have had to make a choice between generic applications and expensive custom alternatives. Aprimo Enterprise solves this dilemma by using richly designed components that can be configured to your specific business environment.
• A common marketing taxonomy – Offers, treatments, segments and budgets all touch many applications. For example, an offer may start with brand management, contain financial attributes, require materials development and ultimately be delivered to the marketplace through a variety of channels.
• Easy to use – All Aprimo Enterprise functionality is delivered through a friendly Web-based interface. Because this role-based application is optimized to meet the needs of your users, everyone interacts with an application that’s optimized for their specific requirements.
• Intelligence throughout – The underlying design of Aprimo Enterprise captures your best practices and uses technology to deploy them. Processes are monitored for exceptions, and then alerts are sent to process owners to take action.
• High performance – Aprimo Enterprise has scaled to support thousands of globally distributed users in some of the largest deployments of marketing technology in the world. For data-centric marketers, our OptiSelect™ database optimization technology delivers world-class campaign management performance in databases with 1 or 100 million audience members.

A Proven Winner in Marketing Technology

Aprimo benefited greatly from the maturation of the EMM market; at the end of 2006, 50,000 marketing professionals were using Aprimo Enterprise in over a dozen vertical industries in more than 70 countries, including:

• Seven of the top 10 financial services companies;
• Eight of the top 20 retailers;
• Five of the top 12 automakers;
• Four of the top 10 telecommunications companies;
• Seven of the top 10 pharmaceutical companies; and
• The world’s largest consumer packaged goods company.

Aprimo’s success comes from a unique combination of thought leadership and solid financial performance. Leaders at Aprimo have defined a vision for EMM that has been endorsed by the leading industry analysts. Its customers include Bank of America, Cingular, Home Depot, Pfizer, Toyota and Warner Bros.

Aprimo has over 250 employees with offices throughout the world. Aprimo has sales offices in all major North American and European cities, as well as Australia.