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Surviving and Thriving in the Customer-Driven Age
(6/29/2007) CRM Project Volume 7
By Mike Betzer, Siebel Systems, Inc.
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Transformational CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities.


The key to building the customer-driven enterprise is to empower everyone in the organization to make the right decision and provide the right answers, and enable organizations to be more responsive when new opportunities appear, or when old conditions change.


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