CASE STUDY: Sara Lee

Home

Overview

Sponsors

Chapters

Volume Archives

Topics
	Analytic Technologies
	BPM
	Branding
	Contact Centers
	CRM and CIS
	Customer Experience
	Customer and eBusiness Intelligence
	Customer Loyalty
	Data Management
	Digital Publishing and Print On Demand
	Hosted Solutions
	Infrastructure
	Innovative Tools and Processes
	Marketing
	Targeted Communications
	Sales Performance
	Segmentation
	Strategic Planning

Browse
	Preface
	White Papers
	Solutions
	Case Studies
	Editorial Board
	Sponsors

Resources & Links
	Ventana Research
	Resources
	Subscribe
	Contributors
	Press Releases
	MRI Bookstore

CASE STUDY: Sara Lee
(6/29/2007) CRM Project Volume 7
By Anthone Withers, Avanade

	Print this paper
	Send as email

In The Netherlands, the Shop Account Managers of Sara Lee International keep in close contact with their retail channels. Due to the competitive nature of the retail market, it is of the utmost importance that the sales force is supported with a customer relationship management solution which is agile and responds to their requirements.

Please log in below to access the full text of this paper. If you are not currently an online member or subscriber, SIGN UP NOW!.

	Sign up for online membership, its FREE!

Copyright © 2008 Montgomery Research Inc. All Rights Reserved
55 New Montgomery Street, Suite 216, San Francisco CA 94104 415.397.2400
info@mriresearch.com | Disclaimer | Web Terms & Conditions | Privacy Policy