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Priced to Sell: Balancing Supply and Demand Through Dynamic Pricing
(6/15/2001) CRM Project Volume 2
By Robert E. Mann, Accenture
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Huge profits await those who master the art of dynamic pricing, surely making it one of the hottest topics for America's CEOs.


What could it mean to your company to ensure that everytime something was sold it was at the right price to maximize profits, considering all of the relevant issues? Issues like product availability, lifecycles, competing prices, supply chain costs, and other important factors can now be systematically evaluated through a new breed of software called dynamic pricing or revenue optimization. This new software translates into big bottom-line results, too - as much as 20-30% improvement in profits.


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