|
|
|
By identifying and defining customers’ decision-making checkpoints, companies can design
processes into their interactions to effectively render customers’ choices smarter in achieving
desired outcomes for both parties.
Customer decisions do not remain static. Any attempt
to systematically improve customer-facing decisions,
especially if decisions are to be embedded into
operational systems, must also include an infrastructure
for adapting decisions to changing needs and
strategy in a controlled way.
Please log in below to access the full text of this paper. If you are not currently an online member or subscriber, SIGN UP NOW!.
|
|
|
|
