Winning Back 'Lost' Customers: Who Do You Woo - and How?
(6/29/2007) CRM Project Volume 7
By Jill Griffin, Griffin Group, Inc.
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Customers come and go; it's a fact of business life. But a 'lost' customer doesn't have to be lost forever.
What''s the status of customer loss in today’s
corporations? In April 2007 a customer loss survey
was conducted by The Griffin Group and research
partner, CustomerSat. Over 500 marketing, selling
and corporate buying executives were surveyed.
When compared against The Griffin Group’s 1999
winback study, an even greater deterioration in loss
customer policies, programs and monitoring systems
were revealed.
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