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Balancing the Customer and CSR Experience
(10/30/2002) CRM Project Volume 3
By Alex Bard, eAssist Global Solutions
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In today’s turbulent economy, organizations must reduce operational costs and improve revenues and the quality of customer service simultaneously.


Handling the seemingly conflicting mandates of reducing costs, increasing revenues, and improving the quality of the customer experience is no longer simply an IT matter, but driven by the CEO and the board of directors. Simply put, "do more with less" is at the top of the agenda. Competitive pressures are unforgiving, and the margin for error leaves many decision-makers at a loss to find the right solution in a market where both consultants and traditional software vendors have begun to sound very much alike. Often with little value placed on the client''s current technology investments, the general trend for software vendors is a focus on forklifting technology while consultants move to produce plans for enterprise-wide replacement initiatives.


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