Unica® Corporation (NASDAQ:UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica’s Affinium® software streamlines the entire marketing process for brand, relationship and Internet marketing – from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: Web and customer analytics; cross-channel lead and campaign management; and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components and track performance. Just as salesforce automation has streamlined sales operations, Unica’s EMM solution is poised to revolutionize marketing. Today more than 500 companies worldwide have adopted Unica’s Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the U.S., Australia, France, Germany, India, the Netherlands, Singapore, Spain and the U.K. For more information, visit http://www.unica.com.

Unica sponsors The Marketers’ Consortium, an online community where marketers and industry experts discuss the critical challenges of today’s fast-paced, interactive, customer-driven world. The Marketers’ Consortium’s notable moderators have included Don Peppers, Peppers and Rogers Group; and Elana Anderson, Forrester Research. Visit The Marketers’ Consortium blog at http://www.unica.com/share.

Unica’s Affinium Suite Delivers Customer Success

The Affinium Suite is the only marketing technology solution that allows organizations to have the power and flexibility needed to provide customers with what they expect today – a consistent brand experience. Affinium provides robust customer and Web analytics, event-detection, campaign management, lead management and marketing resource management capabilities. Marketers around the world use Affinium to help manage the pressures of increasing marketing complexity and of delivering improved revenue and measurable results. The Affinium Suite includes:

• Affinium Plan™ – A marketing resource management (MRM) software platform that marketers use to plan and budget marketing activities, manage day-to-day design and production work and track status and performance.
• Affinium Model™ – Unica’s award-winning predictive modeling software.
• Affinium Detect™ – A patented event-detection engine, with packaged on-boarding and alert capabilities; enables companies to strengthen customer relationships and boost new customer profitability.
• Affinium Campaign™ – A complete solution for high-performance inbound, outbound and real-time customer interactions. This multichannel, multiwave solution supports email authoring and execution (Affinium Campaign eMessage™); sophisticated cross-campaign optimization (Affinium Campaign Optimize™); real-time personalization (Affinium Campaign Interact™); and field campaign execution (Affinium Campaign Collaborate™).
• Affinium Leads™ – Unica’s module for managing the distribution, enrichment and maturation of leads; and analyzing marketing lead generation effectiveness.
• Affinium NetInsight™ – Unica’s best-in class solution for enterprise Web analytics. It offers an open relational database, easy-toconfigure custom dashboards and reports and is available both on premise and on demand.

Unica also offers a full range of consulting services including implementation and strategic programs to ensure success with Affinium and help customers achieve the next level of marketing innovation.

Primary Markets Served

Financial services; insurance and healthcare; business-to-business services; retail; automotive; technology; telecommunications; travel and hospitality; media and publishing; energy; and pharmaceuticals.

Unica’s Customers

Unica’s advanced technology serves leading customer-centric B-to-C and B-to-B organizations including: ABN AMRO; AXA; BMO Bank of Montreal; Best Buy; Capital One; Choice Hotels; Comcast; Commerzbank; Crate and Barrel; Debitel; E*TRADE; Halifax Bank of Scotland; Lands’ End; Marks & Spencer Money; Medco Health Solutions; Monster Worldwide; Nordstrom; Orbitz; Reader’s Digest; Scotiabank; Taishin Bank; Tribune; Vodafone; and Wells Fargo.

Industry Partnerships/Sales Distribution

Unica has alliances with prominent technology and consulting firms such as Accenture, CDMS, Fair Isaac, IBM, ISID and Quaero. Unica sells direct to customers in North America, Europe and Asia Pacific. The company also supplies its products around the world through distribution and hosting partners including: Acxiom, Epsilon, Experian, Harte-Hanks, Salmat and Wegener DM.

Notable Awards and Achievements

• 2006 Customer Inter@ction Solutions CRM Excellence Award
• 2006 KMWorld Magazine Trend-Setting Product
• 2006 Deloitte Technology Fast 50 New England; seventh consecutive appearance
• 2006 Deloitte Technology Fast 500; seventh consecutive appearance
• 2006 Software Magazine’s Software 500
• 2006 CRM Magazine Marketing Leader Award; Winner of the CRM Market Leader category
• 2006 Stevie Award for Best Executive
• 2006 Forbes Midas List: 25 Fastest-Growing Technology Companies
• 2005 Deloitte Technology Fast 50 New England; sixth consecutive appearance
• 2005 Deloitte Technology Fast 500; sixth consecutive appearance
• 2005 CRM Magazine Market Leader Awards; Winner of the Marketing Automation category
• 2005 The Software 500; fourth consecutive appearance
• 2005 Information Management Awards: Best CRM Project – Unica and customer Nationwide Building Society
• 2005 Stevie Award Finalist: Best Overall Company and Best Executive
• 2005 Peppers & Rogers Group “1 to 1 Impact Award” – Winner, Unica customer, KeyBank, for results achieved using Affinium
• 2004 SearchCRM.com “Product of the Year” for Marketing Automation

To view additional Unica awards, please refer to: http://www.unica.com/news/awards.cfm.