Righting the Creative Approvals Process

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Righting the Creative Approvals Process
(6/29/2007) CRM Project Volume 7
By Marianne Seiler, Accenture
Alan Bunce, Unica Corporation

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A sequenced review of creative material helps to ensure this material achieves its intended objectives and is delivered on time and on budget, while helping to manage brand and risk, both locally and globally.

Marketing is also an increasingly global game. The top 100 spent more than 50 percent of their marketing budget outside of the U.S., where marketing budgets are growing at a phenomenal pace.

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