But now, TrueChoice® Solutions, Inc. bridges that gap with easy-to-use, real-time solutions that identify each customer’s exact preferences – and then turns those customer insights into a profitable sale.

Drawing on decades of thought leadership, TrueChoice® Solutions is the leading innovator and provider of on-demand solutions that bring preference measurement and analysis to the fields of customer-centricity, sales optimization, customer relationship management and human capital management.

TrueChoice® Solutions is the commercial realization of more than 15 years of research in the fields of preference measurement and marketing science conducted by industry pioneers Professor Dick R. Wittink and Sev K-H Keil at Stanford, Cornell, Columbia and Yale Universities.

Headquartered in New York, the company operates globally to deliver its TrueChoice® Preference Technology solutions to a growing list of Fortune 500 clients.

Solutions

For its clients, TrueChoice® Solutions designs and configures TrueChoice® Preference Technology solutions to collect customer and employee preference data including willingness to pay and profit reserve. As data is collected it is analyzed by the TrueChoice® proprietary econometric models in real time. All TrueChoice® Preference Technology solutions are delivered in an on-demand, hosted environment so that customers, sales professionals and management can benefit from real-time insights into individual preference structures. TrueChoice® is industryagnostic and works in all B-to-C and B-to-B industries – best practice applications exist in industries, such as technology, financial services, telecommunications, aerospace, pharmaceuticals, forest products, B-to-B services, hospitality, real estate, etc.

TrueChoice® Solutions’ clients have achieved measurable bottom-line improvements by employing the next-generation preference analytics of TrueChoice® to optimize one-on-one customer experiences and critical marketing, product and strategy decisions. With real-time, on-demand access to customer and employee preference analytics, TrueChoice’s clients have a unique competitive advantage when making decisions about marketing strategy, pricing, product strategy and employee health and wealth benefits. This advantage yields truly actionable insights and real, measurable financial returns. Our clients have realized significant improvements in business performance:

• Up to 400 percent increase in the number of sales leads;
• 15 to 60 percent increase in revenue;
• 23 percent increase in revenue per customer; and
• 4X increase in conversion rates.

The TrueChoice® portfolio of solutions includes:

The TrueChoice® Predictive Selling Solution

TrueChoice® Predictive Selling delivers intelligence on an individual customer’s preferences and buying points as a stand-alone, hosted solution. It can also seamlessly integrate as an extension to existing enterprise CRM and SFA systems. Examples include:

• Product matching and optimization for individual customers and prospects;
• Personalized advice and decision tool to significantly improve the customer experience;
• Sales lead generation and qualification; and
• Detailed insight into an individual customer’s preferences including willingness to pay, price sensitivity, purchase likelihood and more.

TrueChoice® Customer Insights

Remaining innovative and highly responsive to trends in your customer base is critical to success in perpetually changing markets. The most current and relevant customer insights are required to launch and market products that will be successfully received by customers.

TrueChoice® Customer Insights provides real-time insights into customer preferences and buying decisions throughout every stage of a product’s life cycle. This powerful analytical solution delivers:

• Real-time customer insights on new products – pre- and post-launch – to help you maintain a constant feedback loop with your customers;
• Detailed customer feedback, as you would get with a customer advisory program, but without the associated expense and time; and
• Insights that drive innovation, pricing and effective marketing strategy. TrueChoice captures data to innovate, develop, enhance and retire products at each stage of their life cycles.

The TrueChoice® HR Solution

The TrueChoice® HR Solution brings the power of TrueChoice® to the critical area of employee compensation, benefits and rewards programs, making it easy for employees to make sound decisions about their futures – while optimizing ROI for the employer.

TrueChoice® HR is a Web-based, on-demand preference analytics solution that is configured and hosted by TrueChoice® Solutions. There is no hardware or software to purchase. TrueChoice® HR delivers its unique and quantifiable employee insights as a stand-alone, hosted solution. It can also seamlessly integrate with existing enterprise HR systems. Examples include:

Total Rewards – Allows employers to eliminate undervalued programs, see the willingness to contribute to various features and help employees understand and manage health and wealth options.

Healthcare Planning and Design – Helps employers find the optimal mix of plans, coverages and deductibles, and inform and encourage employees about responsible healthcare decisions.

Acquisition and Restructuring Management – Enables employees to see the effects of change, spot “best practices” and learn the quantitative effects of corporate cultural and rewards differences.

Compensation – Enables employers to optimize compensation and commission schedules, identify what truly motivates employees, boost salesforce effectiveness and build long-term loyalty.

The TrueChoice® Experience

Using an intuitive, user-friendly interface, TrueChoice® solutions lead customers and employees through an interactive dialogue, allowing them to communicate their priorities and preferences. Each successive step in the interaction adapts to the participant’s previous answers, providing the experience of an interactive dialogue, rather than a simple survey. This process can take place faceto- face with the guidance of an advisor, or it can be offered through any Web-enabled PC, kiosk or mobile device. Independent research underlines that over 94 percent of users agree “this tool really adds value to me” and “helps me make better decisions.”

Global Presence

TrueChoice® operates globally, with offices in New York, San Francisco, Houston, Düsseldorf, The Hague and Sydney, to deliver its TrueChoice® Preference Technology solutions to a growing list of FORTUNE 500 clients. TrueChoice also partners with leading consulting firms and system integrators to achieve the greatest possible value for clients.

Management Team

TrueChoice® Solutions is led by Chairman & CEO Sev K-H Keil, who co-founded the company. Mr. Keil is an expert in e-business with a background in marketing, quantitative methods and information technology. He has served as a director of the Center on Global Brand Leadership at Columbia Business School, the University of Munich and CEIBS Shanghai; as a Visiting Scholar at Yale University’s School of Management; and as a visiting professor at various EMBA programs. Mr. Keil has also consulted and taught extensively on e-business, customer relationship management, customer satisfaction and strategy in Asia, Europe, the Middle East and the United States.

Contact Information

TrueChoice® Solutions, Inc. is privately held, and may be reached at 212.660.0300 or sales@truechoicesolutions.com.