Home
Overview
Sponsors
Chapters
Volume Archives
Topics
Analytic Technologies
BPM
Branding
Contact Centers
CRM and CIS
Customer Experience
Customer and eBusiness Intelligence
Customer Loyalty
Data Management
Digital Publishing and Print On Demand
Hosted Solutions
Infrastructure
Innovative Tools and Processes
Marketing
Targeted Communications
Sales Performance
Segmentation
Strategic Planning
Browse
Preface
White Papers
Solutions
Case Studies
Editorial Board
Sponsors
Resources & Links
Ventana Research
Resources
Subscribe
Contributors
Press Releases
MRI Bookstore
INTERVIEW: Retha Keyser
(6/29/2007) CRM Project Volume 7
By Retha Keyser, SAS
Print Article Print this paper
Send As Email Send as email
Open PDF Open PDF

Retha Keyser discusses the challenges and opportunities facing enterprises as they seek to maximize the value of customer relationships.

Customers are acutely aware of their end of the conversation. They know the context of the whole relationship. And they know when a relationship is going well or headed for trouble, and why. Do businesses know? Often not.

Please log in below to access the full text of this paper. If you are not currently an online member or subscriber, SIGN UP NOW!.

Email:
Password: 
  Remember my User ID 
 
Forgotten your password?
 
 
Search
Search All MRI
Sign up for online membership, its FREE!
Montgomery Research - Thought Leadership
Copyright © 2008 Montgomery Research Inc. All Rights Reserved
55 New Montgomery Street, Suite 216, San Francisco CA 94104 415.397.2400
info@mriresearch.com | Disclaimer | Web Terms & Conditions | Privacy Policy