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Two and a half years ago, a team of marketing
executives met in their downtown Atlanta headquarters
to chart the future of their brand in the
uncertain frontier of interactive marketing. What
makes the story unusual is that the brand is one
of the most recognized trademarks in the world,
with a market value of nearly $100 billion.
Even more remarkable is the nature of the online
initiatives that were set into motion and are
only now starting to come to fruition.
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