Transform Customer Data Into Profit
(6/29/2007) CRM Project Volume 7
By Jeff Levitan, SAS
|
|
|
|
A unified platform for analytics that can provide synergistic insights across marketing, sales and
customer sevice is the key to achieving maximum value from customer relationships.
Enterprises long ago acknowledged the value
of customer relationship management (CRM) –
mobilizing resources around customer relationships
rather than product groups, and fostering activities
aimed at maximizing customer lifetime value.
Please log in below to access the full text of this paper. If you are not currently an online member or subscriber, SIGN UP NOW!.
|
|
|
|
