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Automating Customer Treatment Decisions – The Next Leap in CRM
(3/2/2006) CRM Project Volume 6
By James Taylor, Fair Isaac Corporation
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Decision automation – via sophisticated self-service, deep personalization and customer-centric treatment across all touch points – offers a way to deliver CRM success.


Decision automation offers a way to deliver your CRM success – via deep personalization, sophisticated self-service and customercentric treatment across all your touch points.


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