|
|
By 1992, before many companies had even heard of the Internet, 1-800-FLOWERS.COM already had an online presence. McCann initiated full-fledged e-commerce by 1995 in anticipation of the coming Internet boom. And now, in the early 2000s, McCann says 1-800-FLOWERS.COM is again transforming itself, this time from a company that''s based on operational excellence to one rooted in intimate knowledge of its customers. 1-800-FLOWERS.COM is achieving that transition with SAS Customer Relationship Management Solutions (CRM).
Please log in below to access the full text of this paper. If you are not currently an online member or subscriber, SIGN UP NOW!.
|
|
|
|
