|
|
|
Today, companies are leveraging analytical CRM and marketing automation applications to manage customer interactions and optimize value.
The number of acronyms being bantered about in the CRM arena is daunting. And new descriptors are popping up all the time — e-CRM (electronic CRM), EMA (enterprise marketing automation), ERM (enterprise relationship management). Regardless of the acronym used, the marketing landscape has changed, as have the supporting business strategies and technologies, over the last few years. As the vernacular implies, the focus today is on "customer centricity."
Please log in below to access the full text of this paper. If you are not currently an online member or subscriber, SIGN UP NOW!.
|
|
|
|
