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E-Service: Strategies for Success in the Customer Age
(10/30/2002) CRM Project Volume 3
By Bob Thompson, RightNow
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If wielded correctly, e-service, using the Web for customer service, can be a powerful tool in today’s business world.


Global competition is ferocious. Companies must work harder than ever before to gain and keep customers, and to do so at a competitive cost. Welcome to the age of empowered customers.


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