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Accentuating Profitability for Increased Shareholder Value: How Analytical CRM Drives Customer Equity
Marketing and sales interaction processes, driven by analytical CRM, shape business results and link customer asset management with shareholder value.
Ronald S. Swift, Teradata
CRM Project Volume 3, October 30, 2002 Companies Can Maximize Customer Value by Offering Unique and Continuous Value Propositions
Today, companies are leveraging analytical CRM and marketing automation applications to manage customer interactions and optimize value.
Unica Corporation
CRM Project Volume 3, October 30, 2002 Creating Customer Value by Combining the Right Data with the Right Action
Using your business model, we define a customer lifecycle model in terms of event-based stages that progressively engage your audience and deepen your relationships with them. For instance, the event that moves an individual from being a suspect to being a prospect may be “joining” your list – or opting in to receive additional information from you via email. The event that converts a prospect to a customer could be making a purchase. And purchasing more than five times or referring more than five people may migrate a customer to advocate status.
Kendra Howe, Memetic Systems
CRM Project Volume 3, October 30, 2002 Engage for Agencies: Powering Nova Marketing's Workflow
Nova Marketing, an advertising and promotions agency for retailers, provides strategic consulting and services for direct mail collateral and magazine advertising.
Tim Curley, Engage
CRM Project Volume 3, October 30, 2002 Engage Software Facilitates Enterprise-Wide Cross-Media Management for Leading International Travel Company
Engage's rich, media neutral repository and workflow automation capabilities, combined with additional technologies from partners, enabled the international rebranding of Airtours as MyTravel Group and the launch of the MyTravel portal.
Tim Curley, Engage
CRM Project Volume 3, October 30, 2002 Marketing by the Numbers: How to Optimize Marketing ROI
Five factors are largely responsible for why
once-solid companies are out of step with today’s more sophisticated and demanding customers.
Jeffrey Merrihue, Accenture
CRM Project Volume 3, October 30, 2002 New Technology Helps Marketers Engage Customers and Build Profitable Relationships
Through marketing optimization solutions, companies can now precisely track customer needs and buying patterns and adapt to changing trends.
Britton Manasco, Manasco Marketing Partners
CRM Project Volume 3, October 30, 2002 The Case for Marketing Resource Management
Companies must search for creative solutions
that can transform their marketing execution
and management processes.
Naveen Jain, Accenture, Marianne Seiler, Accenture
CRM Project Volume 3, October 30, 2002 The Customer Decision Process as a Marketing and Selling Tool
Companies can’t serve clients’ needs without knowing what those needs are. Businesses have the opportunity to help customers determine their needs.
Bud Hyler, Logical Marketing
CRM Project Volume 3, October 30, 2002 Tim Sanders, Chief Solutions Officer at Yahoo!, Talks About Fulfilling the CRM Promise with Knowledge, Network, and Compassion
Tim Sanders, chief solutions officer at Yahoo!, talks about fulfilling the CRM promise with knowledge, network, and compassion.
Tim Sanders, Yahoo
CRM Project Volume 3, October 30, 2002 Val-Pak Selects Engage for Advertising Production
Val-Pak pioneered local cooperative direct mail in 1968, and has been the industry leader for more than 30 years. Since 1998, as part of its annual Franchise 500 listing, Entrepreneur Magazine has ranked Val-Pak as a leading direct mail franchise system. With a network of more than 250 field offices in the United States, Canada, Puerto Rico, and Argentina, the familiar blue Val-Pak envelope is widely recognized by consumers for its valuable coupons.
Tim Curley, Engage
CRM Project Volume 3, October 30, 2002
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