Ashish Sood is an assistant professor of marketing at the Goizueta Business School, Emory University, Atlanta. He has worked in the consumer durables industry in Singapore and India, managing new product development, marketing and sales. Dr. Sood’s research in innovation and technology management has been published in top journals in marketing and statistics and has won numerous awards, fellowships and grants.

All Papers from Ashish Sood:

 Understanding the Seeds of Growth: Technological Evolution and Product Innovation
While many marketers believe that market segmentation is the 'be all, end all' of growth, technological change is perhaps growth's greatest catalyst.
CRM Project Volume 7, June 29, 2007