Michael de la Cruz is senior vice president of CRM applications solution management for SAP, having served as vice president of alliances at SAP Americas. Prior to SAP, he held leadership and consulting positions with Siebel and PricewaterhouseCoopers. Mr. de la Cruz holds an M.B.A. from Harvard Business School and a bachelor’s degree in history from Yale University.

All Papers from Michael de la Cruz:

 CRM Without Compromise: A Strategy to Outsmart and Outgrow Your Competition
CRM without compromise means taking a customer-centric approach and building a synergistic ecosystem with employees, customers and partners that consistently creates and delivers customer value.
CRM Project Volume 7, June 29, 2007

 Enable the Customer-Centric Enterprise
With the most comprehensive and flexible customer relationship management (CRM) offering on the market today, SAP is setting a new standard for the way companies interact with their customers and partners.
CRM Project Volume 7, June 29, 2007