All Papers from Anthone Withers:

 CASE STUDY: O.C. Tanner
O.C. Tanner was looking for a smart, flexible CRM solution that would support the way they want to serve their customers and run their business. They needed to give field sales and customer services personnel the tools to better understand their customers and be more productive.
CRM Project Volume 7, June 29, 2007

 CASE STUDY: Sara Lee
Sara Lee International is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The organization has operations in 58 countries and markets with branded products in nearly 200 languages. Sara Lee International employs 137,000 people worldwide.
CRM Project Volume 7, June 29, 2007

 Elevate Customers to the Core of Your Business
Customers want the best your company has to offer. To deliver, you need an integrated customer experience across all touch points throughout your organization. This requires a complete and consistent view of your customers. First-generation CRM promised these capabilities but has often fallen short.
CRM Project Volume 7, June 29, 2007

 Laying the Foundation for Long-Term CRM Value
Following best practices and partnering with deployment experts who can provide valuable insight and guidance are sure steps on the road to CRM success.
CRM Project Volume 7, June 29, 2007