Kris Wadia is an Associate Partner in Accenture's London Solution Center and specializes in building and marketing eCommerce businesses around the world. In his 14 years of experience, Mr. Wadia has worked across many industries including capital markets, retail financial services and publishing. Mr. Wadia is also an active author and thought leader in the area of direct marketing and e-branding. He is the author of Asian Direct Marketing Handbook and Successful Financial Management and his articles have been published in marketing and business journals around the world. Mr. Wadia qualified as a Chartered Certified Accountant and is a member of the Institute of Direct Marketing, UK.

All Papers from Kris Wadia:

 Growing an eBrand Profitably
Brands that establish themselves as trusted online suppliers wil have an advantage as cellphones, PDAs, and interactive TVs all come online.
CRM Project Volume 2, June 15, 2001