All Papers from Sev K-H Keil:

 Silicon Valley Leader Turns Customer Insights Into Bottom-Line Profits
‘TrueChoice® Solutions has helped us to understand our VAR channel customers much better – especially in the SMB space.’
CRM Project Volume 7, June 29, 2007

 True Customer Insights. True CRM Profitability
Too often, even the best CRM solutions don’t have the ability to carry customer relationships through to the most profitable, or even the final sale. As a result companies often miss out on the full revenue and profit potential of their customer interactions.
CRM Project Volume 7, June 29, 2007