Professor of Marketing and Neely Chair of American Enterprise
Marshall School of Business, USC
Gerard J. Tellis is director of the Center for Global Innovation, Professor of Marketing and Neely Chair of American Enterprise at the Marshall School of Business, University of Southern California, Los Angeles.
Dr. Tellis is a worldwide expert in global innovation, market entry, new product growth, advertising, promotion and pricing.
Understanding the Seeds of Growth: Technological Evolution and Product Innovation
While many marketers believe that market segmentation is the 'be all, end all' of growth,
technological change is perhaps growth's greatest catalyst.
CRM Project Volume 7, June 29, 2007
