Unica Corporation
HDFC Bank Enhances Bottom-Line Revenue Through Customer Lifecycle Marketing
Since 1995, HDFC Bank headquartered in
Mumbai has emerged as one of India’s
leading private sector banks providing a
complete range of accounts and services
including Liabilities, Assets, Cards, Direct
Banking and other products such as Bill Pay
and Advisory Services.
CRM Project Volume 6, March 02, 2006
The Customer Decision Engine: The Next Evolution of Campaign Management
WHAT IS A CUSTOMER DECISION ENGINE?
The Customer Decision Engine (CDE) is a framework that integrates both front and back
office systems in order to coordinate targeted customer communications across sales, service,
marketing, field service, logistics and other customer-facing departments within an
organization.
Using common business rules, information from other systems such as billing and fulfillment,
and cross-channel customer intelligence, the CDE enables an organization to provide
the most relevant message, service, or information to a customer as part of every interaction.
As organizations strive to deliver an optimal experience to customers across channels they
need a way to centrally coordinate both front and back office activities. The CDE enables
this by coordinating customer communications and fulfillment, ultimately allowing an
organization to deliver on its brand promise, while recognizing customer individuality and
profitability.
CRM Project Volume 6, March 02, 2006
