Vice President, Enterprise Decision Management Technologies
Fair Isaac Corporation
James Taylor is vice president for enterprise decision management technologies at Fair Isaac, where he is responsible for bringing to market advanced decision management solutions that will better solve business needs. Truly passionate about decision automation, Mr. Taylor is one of the leading experts and visionaries in enterprise decision management and is the author, with Neil Raden, of a book on the topic, Smart (Enough) Systems. More information can be obtained at www.SmartEnoughSystems.com.
Smart-Enough Customer Decisions
By identifying and defining customers’ decision-making checkpoints, companies can design
processes into their interactions to effectively render customers’ choices smarter in achieving
desired outcomes for both parties.
CRM Project Volume 7, June 29, 2007
Automating Customer Treatment Decisions – The Next Leap in CRM
Decision automation offers a way to deliver your CRM success – via deep personalization, sophisticated self-service and customercentric treatment across all your touch points.
CRM Project Volume 6, March 02, 2006