Gerhard Friedrich continues his efforts to help organizations more effectively introduce technology-driven change. Over the last 18 years he has worked at Fortune 50 companies (Digital and SAP) and for major consulting firms (CSC and PwC) creating innovative approaches for technology-enabled business transformations. His work with clients that include AT&T, Aetna, Bristol-Myers Squibb, DaimlerChrysler, DuPont, Michelin, and 3M focused on the requisite strategy, organizational change, and performance management for effective and accelerated technology ROI.

All Papers from Gerhard Friedrich:

 CRM: A Change for the Better?
Having a compelling vision and strategy that employees can rally around is effective in building momentum for organizational change.
CRM Project Volume 4, December 08, 2003