Elizabeth Roche is a leading authority on CRM business principles, enabling technologies and related enterprise architectures and is a frequent industry speaker and author. Prior to joining META, she was director of IT strategic planning with a technology consultancy and held positions with Alliance Blue Cross and Blue Shield and Monsanto.

All Papers from Elizabeth Roche:

 Understand The Basics, Then Plan
To actualize the promise of CRM, organizations must retrofit existing CRM implementations into best practices models.
CRM Project Volume 5, October 06, 2004

 Avoiding CRM Program Failures To Truly Design Around the Customer
No CRM program fails without early warning indicators; recognizing them as well as reusing existing technology inventory components for CRM implementations can save a significant amount of money and time.
CRM Project Volume 4, December 08, 2003