In today's market, it takes more than good products and services to succeed. Successful marketing now requires more precise segmentation, and more frequent and sophisticated communications than ever before – communications that involve multiple stages and span multiple channels, from radio and television to direct mail, e-mail and the Web.

All Papers from SAS Business Development:

 A Whole New Ball Game
MLB.com brings automation to America's pastime with SAS®
CRM Project Volume 5, October 06, 2004

 Intimate Relationships in Bloom
1-800-FLOWERS.COM sees revenue hikes after implementing SAS® CRM solution
CRM Project Volume 5, October 06, 2004