Nortel Networks
Betsy Wood, marketing manager for Nortel Networks Customer Contact and Voice Portal Solutions, helps innovative companies create a seamless customer experience. Ms. Wood is a frequent speaker and writer on the strategic value of customer interaction to business, and is a monthly columnist for Customer Interface Europe. Wood's experience incorporates 15 years of call center, CTI, and CRM marketing, sales, and consulting with Nortel Networks. She holds a BSEE from Valparaiso Technical Institute in Valparaiso, Indiana and an M.B.A.
Engage Your Customers by Offering New Services that Anticipate Customer Needs
Engaged applications are a way for an enterprise to leverage the powers of the Web to create incomparable competitive differentiation.
CRM Project Volume 3, October 30, 2002