Britton Manasco is managing director of Manasco Marketing Partners (brittonmanasco@aol.com).

All Papers from Britton Manasco:

 The Intelligent Contact Center: Using Predictive Analytics to Generate Growth
Three customer communications experts discuss analytics for identifying and developing mission-critical customer contact strategies.
CRM Project Volume 7, June 29, 2007

 Capitalizing On Customer Intelligence
High performers move from insight to action.
CRM Project Volume 5, October 06, 2004

 The New Face of Front-Office Outsourcing
Strategic outsourcing of customer-facing, front-office activities can strengthen customer relationships and generate new growth.
CRM Project Volume 4, December 08, 2003

 New Technology Helps Marketers Engage Customers and Build Profitable Relationships
Through marketing optimization solutions, companies can now precisely track customer needs and buying patterns and adapt to changing trends.
CRM Project Volume 3, October 30, 2002