Silicon Valley Leader Turns Customer Insights Into Bottom-Line Profits
(6/29/2007) CRM Project Volume 7
By Sev K-H Keil, TrueChoice Solutions
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Headquartered in Silicon Valley and respected
worldwide for its innovative products, the technology
manufacturer sought to boost sales within its
small and medium-sized business (SMB) segment
in the U.S. and emerging markets worldwide. They
knew there was a large opportunity within this
segment, but they had little understanding of the
changing needs and preferences of entrepreneurial
companies.
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