Laying the Foundation for Long-Term CRM Value By Anthone Withers, Avanade Following best practices and partnering with deployment experts who can provide valuable insight and guidance are sure steps on the road to CRM success.
ALSO SEE: Attaining Cutting-Edge CRM From Existing Systems Enabling High-Performance CRM With End-to-End Business Intelligence

Retailers Get Remote Control for Changing Channels The supply chain was one of the first information system sectors to benefit from purpose-built enterprise software. Now all those monolithic, inflexible and expensive-to-maintain systems are preventing organizations from growing.

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Retailers Get Remote Control for Changing Channels

Improve Agility in Contact Centers With Service-Oriented Architecture
Sheryl Kingstone, Yankee Group

How Do Your Customers Feel About Customer Service?   Genesys and the Dynamic Contact Center are transforming the way businesses interact with their customers to help stop customer frustration, drive efficiency and accelerate business innovation.

Understanding Customer Intentions: Delivering a Satisfying Customer Experience
With the proper approach, executives can create a clearer picture of how well the experience they’re providing their customers aligns with what customers actually had in mind.

INTERVIEW: Retha Keyser
Retha Keyser, SAS

CASE STUDY: Sara Lee
Sara Lee International is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The organization has operations in 58 countries and markets with branded products in nearly 200 languages. Sara Lee International employs 137,000 people worldwide.

Accelerate Marketing Productivity   Aprimo is the global leader in delivering software that translates the value of the brand into value for the enterprise. Aprimo provides an enterprise marketing management (EMM) product to leading marketing organizations around the world.

A cohesive strategy for content and brand management in all customer interactions is missioncritical to conveying a compelling and persuasive online sales message, and ultimately, positive customer experiences.
Unlock the Value of Content to Transform Online Business

Customer Experience Issues involving the acquisition and retention of customers and the value of each customer.
Customer and eBusiness Intelligence The collection of processes that govern the creation, dissemination, and utilization of knowledge and data. The ability to view your customers from all "sides."
Innovative Tools and Processes Up-and-coming technologies that will enable the effectiveness and operations of the CRM industry; items include sensors, RFID, and wireless applications.

A Marketing Transformation
Today, marketers are challenged, unlike ever before, with urgent demands to produce and serve offers and messages through an ever-expanding network of channels, partners, and media.
The CRM ProjectVolume 4, 12/8/2003